Makeup trends always come full circle, and 2025 is the year when iconic 2016 looks are finding their way back to the mainstream. In New Zealand and Australia, beauty enthusiasts are noticing the return of bold, statement-making styles that once defined the mid-2010s. This revival blends nostalgia with modern updates, creating timeless looks that feel both familiar and fresh.
1. Bold, Structured Brows
The strong brow trend, which dominated 2016, is making a big return. Back then, full brows became the ultimate symbol of confidence, inspired by celebrities like Cara Delevingne. In 2025, structured brows are back with a more polished twist. While still bold, they are now balanced with softer edges and defined arches, creating a natural yet powerful look.
2. Matte Lips in Statement Shades
Who can forget the craze for matte lipsticks? From deep reds to dusty nudes, matte finishes were everywhere in 2016. This year, New Zealand and Australian makeup lovers are embracing matte lips once again. The difference in 2025 is the improved formulas — now more hydrating, long-lasting, and comfortable, without the dryness that was common a decade ago.
3. Contouring & Highlighting
2016 was the era of heavy contouring, and while minimalism took over in recent years, contouring is back — but softer. Instead of sharp lines, the 2025 version is about blending and enhancing natural bone structure. Highlighters have also evolved, with dewy and skin-friendly formulas that give a radiant glow without appearing overly shiny.
4. Metallic Eyeshadows
Shimmery metallic eyeshadows were everywhere in 2016, especially in gold, bronze, and rose gold tones. In 2025, metallics are back but with more versatile palettes. Australian and New Zealand makeup brands are reintroducing metallic shades with finer pigments, giving a smoother and more elegant finish that works for both day and night.
5. Winged Eyeliner
The sharp, dramatic winged liner that defined 2016 selfies is back on trend. It’s a classic look that never truly went away, but in 2025 it’s evolving with graphic variations — double wings, coloured liners, and softer smudged wings are all trending in beauty circles across NZ and AU.
6. Glowing Skin with Full Coverage Foundations
In 2016, full-coverage foundations were a staple, often paired with glowing highlighter. While lightweight skin tints dominated recent years, the full-coverage base is making a comeback for occasions when people want a flawless, photo-ready finish. However, formulas are now cleaner, breathable, and infused with skincare benefits to keep skin healthy.
7. Faux Freckles & Natural Playfulness
Another 2016 trend that’s resurfacing is faux freckles. They add a youthful, playful charm to any look. This time around, beauty brands are making freckle pens and stencils more accessible, allowing people in New Zealand and Australia to experiment with natural, sun-kissed vibes year-round.
Styling Tips for 2025:
- Pair bold brows with soft eyeshadow for balance.
- Choose hydrating matte lipsticks for comfort and longevity.
- Use cream-based contour and highlighter products for a natural finish.
- Experiment with coloured winged liners for a modern twist.
- Set full-coverage foundation with a lightweight setting spray to avoid heaviness.
Why These Trends Matter:
The return of 2016 makeup looks in 2025 highlights the cyclical nature of beauty. What was once seen as bold or experimental has now become a part of everyday beauty routines in New Zealand and Australia. This comeback also reflects a desire for expressive, statement-making looks after years of minimalism dominating the industry. The new versions of these trends are more refined, skin-friendly, and wearable, ensuring they appeal to both nostalgic makeup fans and younger generations experiencing them for the first time.
