As New Zealand steps into the warm, breezy summer of 2025, the beauty scene is evolving into a soft-glam paradise. Think glowy skin, blurry lips, pastel accents, and effortless radiance. Heavy makeup is out — airy, skin-like, natural beauty is in.

This summer’s rule is simple: Glow softly. Play with color. Keep it effortless.
And the best part? You can create every trending look with affordable, cruelty-free favourites like Wet n Wild and L.A. Girl.

1. The Viral “Cloud Lips” Are Everywhere

The number one lip trend taking over NZ this season?
Cloud lips — the soft, blurred, dreamy look with zero harsh edges.

It’s romantic, pillowy, cloudy, and universally flattering.

How NZ beauty lovers are achieving it:

Start with a nude lipstick
Add a glossy dab in the center
Blend with your fingertip
Done — soft, diffused, kiss-like lips!

Top combo:
Wet n Wild Nude Lipstick
+
L.A. Girl Lip Oil

Together, they create that “I woke up like this” blurred effect — juicy yet natural.

Experts describe cloud lips perfectly:

“Soft and blurred with no sharp lines.”
Exactly what this product pairing delivers.

2. Pastel Eyeliners: NZ’s Cutest Summer Trend

If you love a soft face with a little pop of fun, pastel liners are THE thing this season.

L.A. Girl’s Pastel Dream Eyeliners are a breakout hit across NZ and Australia in shades like:
Marshmallow pink
Lavender
Mint
Soft blue

These liners create a look that is:
✔ Fresh
✔ Youthful
✔ Spring-to-summer appropriate
✔ Instagram-ready

Pair them with:

Nude lips
Soft blush
Natural base

And you’re summer-day ready in seconds.

Pastel liners—straight from spring runway vibes—are now a Kiwi summer staple.

3. Berry Lips Are Still Dominating

Soft looks are trending, but bold color lovers aren’t left out!
Berry lips continue to be a major trend in NZ.

Top shades include:

Raspberry
Plum
Deep wine

Wet n Wild’s rich matte berry lipsticks are particularly loved for their pigment and comfort.

How to nail the perfect berry look:

Outline with a deeper berry liner
Apply plum/berry Wet n Wild lipstick
Add a clear gloss for shine and depth

NZ spring reports say:

“Berry-red lips are huge this season.”

And honestly — they flatter every skin tone beautifully.

4. Wet n Wild & L.A. Girl: NZ’s Affordable Beauty Champions

What do NZ beauty lovers care about most?
Good formulas + cruelty-free + affordable
Wet n Wild and L.A. Girl tick all the boxes.

Wet n Wild highlights:
✔ Premium quality
✔ Trend-driven colors
✔ High-performance formulas
✔ Cruelty-free
✔ Budget-friendly

L.A. Girl highlights:
✔ Intense pigmentation
✔ Long-lasting products
✔ Nourishing lip oils
✔ Clean, comfy formulas
✔ Perfect for everyday glam

Their lip oils especially match the global trend of soft, balmy, skincare-infused lips.

5. The All-In-One Summer Glow

NZ’s current beauty obsession = natural radiance.

To achieve the perfect summer glow:
Apply Wet n Wild Niacinamide Skin Tint for a lightweight, even finish
Use Wet n Wild Mega Glo Highlighter for a soft champagne glow
Add L.A. Girl MegaLiner for subtle definition
Finish with L.A. Girl Lip Oil for juicy lips

This combo gives you that golden-hour glow all day long.

🛍 Where to Shop in New Zealand?

All these trending products are easily available in NZ.

For the most convenient, cruelty-free shopping experience:
BeautyBree (beautybree.co.nz/shop)

They stock both Wet n Wild and L.A. Girl with fast NZ delivery.

FAQ — Summer Makeup in NZ

Q1: Are Wet n Wild and L.A. Girl cruelty-free?

Absolutely!
Both brands are 100% cruelty-free. Wet n Wild offers premium, ethical formulas, and L.A. Girl is known for clean, animal-friendly beauty.
BeautyBree also specializes in cruelty-free beauty — so everything aligns perfectly.